GJ Travel – We show you Iceland – Reykjavik Bus Rental Company
95+
Years in the Business
30+
Vehicles available
3-69
Seat capacity
Your GPN member in Iceland
GJ Travel is an Icelandic tour operator and coach company, providing complete land services in Iceland for B2B partners. We specialize in tailor-made group tours, scheduled escorted multi-day tours (SIC), Northern Lights holidays, and coach hire. Our fleet of modern Mercedes-Benz street and highland coaches operates year-round, ranging from 4 to 69 seats.
All vehicles meet high standards in quality and safety, with an average age of around 3 years and onboard WiFi. Founded in 1931 by Guðmundur Jónasson, the company opened access to Iceland’s highlands and glaciers for early travellers. Today, more than 95 years later, GJ Travel remains family-owned and operated by third generation, built on long-term experience and trusted partnerships.
Our team works closely with partners to design and deliver complete travel programs, including accommodation, transport, guides, activities, meals, and other logistics. For winter travel, we also provide essential equipment such as crampons (non-slip shoe spikes) to support safe movement in icy conditions. GJ Travel is a recipient of the Icelandic Incentive Award for Responsible Tourism, recognizing its long-standing commitment to sustainability, safety, staff training, and support for local communities.
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Iceland is a North Atlantic island between North America and Europe, known for its clean environment, safe travel conditions, and diverse natural landscapes. The country offers a strong mix of waterfalls, glaciers, volcanoes, hot springs, black sand beaches, and coastal scenery, all within relatively short travel distances.
For travel professionals and group organisers, Iceland presents a well-structured destination with year-round opportunities. GJ Travel has been welcoming travellers since 1931, providing reliable land services, guided tours, and tailor-made group programs across the country.
GJ Travel designs Northern Lights tours in Iceland to maximise viewing opportunities:
GJ Travel is one of the most experienced coach tour operators in Iceland, offering guided Iceland tours and Iceland travel packages with guaranteed departures.
Our Seat-in-Coach (SIC) tours provide a flexible solution for the international travel trade, allowing individual travellers to join multi-day Iceland tours with no minimum number of participants required. Tours range from 3 to 17 days and cover popular routes such as the Golden Circle, South Coast, and full Iceland Ring Road.
All tours are operated with experienced English-speaking guides and include quality 3–4 star accommodation, ensuring a consistent and reliable travel standard.
Summer programs focus on Iceland nature tours, wildlife experiences, and visits to local communities, offering insight into Icelandic culture and everyday life. In winter, tours highlight Northern Lights in Iceland, winter landscapes, natural ice caves, and photography opportunities. Geothermal bathing in Iceland is available year-round, including geothermal spas.
With over 200 scheduled departures, our SIC tours offer easy booking, fixed itineraries, and reliable operation, making them ideal for partners selling Iceland vacation packages, Iceland group tours, and escorted tours in Iceland.
Iceland is a North Atlantic island between North America and Europe, known for its clean environment, safe travel conditions, and diverse natural landscapes. The country offers a strong mix of waterfalls, glaciers, volcanoes, hot springs, black sand beaches, and coastal scenery, all within relatively short travel distances.
For travel professionals and group organisers, Iceland presents a well-structured destination with year-round opportunities. GJ Travel has been welcoming travellers since 1931, providing reliable land services, guided tours, and tailor-made group programs across the country.
GJ Travel designs Northern Lights tours in Iceland to maximise viewing opportunities:
GJ Travel is one of the most experienced coach tour operators in Iceland, offering guided Iceland tours and Iceland travel packages with guaranteed departures.
Our Seat-in-Coach (SIC) tours provide a flexible solution for the international travel trade, allowing individual travellers to join multi-day Iceland tours with no minimum number of participants required. Tours range from 3 to 17 days and cover popular routes such as the Golden Circle, South Coast, and full Iceland Ring Road.
All tours are operated with experienced English-speaking guides and include quality 3–4 star accommodation, ensuring a consistent and reliable travel standard.
Summer programs focus on Iceland nature tours, wildlife experiences, and visits to local communities, offering insight into Icelandic culture and everyday life. In winter, tours highlight Northern Lights in Iceland, winter landscapes, natural ice caves, and photography opportunities. Geothermal bathing in Iceland is available year-round, including geothermal spas.
With over 200 scheduled departures, our SIC tours offer easy booking, fixed itineraries, and reliable operation, making them ideal for partners selling Iceland vacation packages, Iceland group tours, and escorted tours in Iceland.
Tours & guides
Any tour can be customised to the group’s needs, requirements and duration.
Licensed Guides: a carefully selected network of multilingual, professional licensed guides for archaeological sites, museums and en-route commentary.
Reykjavík is the starting point for most journeys in Iceland and a destination in its own right. Small in scale but rich in character, the city combines Nordic culture, modern design, and everyday life with direct access to nature and easy access to the countryside and Iceland’s main travel routes.
Set on the edge of the North Atlantic, Reykjavík is one of the world’s northernmost capitals. It runs on geothermal energy and has a strong focus on sustainability. Despite its size, Reykjavík offers a warm, welcoming atmosphere and a strong sense of community, often described as a small city with a big heart, where culture, creativity, and everyday life are closely connected.
Reykjavík sits between mountains and ocean, where weather and light change quickly. In winter, the city becomes a base for Northern Lights viewing, while summer brings long days and bright evenings.
From the city centre, visitors can easily access popular highlights or set out on longer journeys to explore the island in more depth.
Reykjavík works well for short stays, pre- and post-tours, and as a base for multi-day programs across Iceland, making it an ideal starting point and final stop for longer journeys around the country.
Practical information
Iceland is a North Atlantic island between North America and Europe, known for its clean environment, safe travel conditions, and diverse natural landscapes. The country offers a strong mix of waterfalls, glaciers, volcanoes, hot springs, black sand beaches, and coastal scenery, all within relatively short travel distances.
For travel professionals and group organisers, Iceland presents a well-structured destination with year-round opportunities. GJ Travel has been welcoming travellers since 1931, providing reliable land services, guided tours, and tailor-made group programs across the country.
Airport: KEF (Keflavík International Airport)
Visa: Schengen area
Travel time: 2–3 hours from Europe, 5–8 hours from North America
Accommodation: 3–4 star hotels, guesthouses, selected 5-star options
Northern Lights tours (mid-August to mid-April)
Midnight Sun and extended daylight in summer (May to August)
Waterfalls, glaciers, volcanoes, and black sand beaches
Safe, well-organised destination
Easy access between major highlights
Food: Local specialities, fresh seafood, lamb, and growing vegetarian options
Iceland covers 103,000 km², with over 11% of the land covered by glaciers, including Vatnajökull, the largest glacier in Europe. Most of the population lives in and around Reykjavík, while the interior highlands remain largely uninhabited. The main travel route is Route 1, the Ring Road, connecting key regions around the island. A full circle journey typically takes 8 days or more, depending on routing.
Iceland is a year-round destination: Winter: Northern Lights, snow landscapes Spring & Autumn: Fewer visitors, changing nature Summer: Long daylight hours, ideal for outdoor travel
Iceland has a cool maritime climate influenced by the Gulf Stream. Winters are relatively mild, and summers are cool. Weather conditions can change quickly, so layered clothing is recommended year-round.
Northern Lights viewing
Glacier walks and ice caves
Hot springs and geothermal bathing
Whale watching and wildlife<br
Ring Road journeys
Coastal and highland exploration
And more unique experiences across Iceland
GJ Travel offers coach hire, guided tours, airport transfers, and fully integrated travel programs across Iceland, including multi-day itineraries and group travel services.
Yes, GJ Travel specialises in multi-day tours and complete travel programs, including transport, accommodation, guides, and full itinerary coordination.
Yes, services operate throughout the year, including winter travel with Northern Lights programs and summer tours with extended daylight.
The fleet includes modern Mercedes-Benz and Setra vehicles ranging from small vehicles to large coaches (3–69 seats), adapted for both standard roads and highland conditions.
Yes, GJ Travel supports corporate events, incentive travel, and business groups with tailored transport and logistics solutions.
It is recommended to book in advance, especially for peak seasons such as summer and Northern Lights periods, to ensure availability and proper planning.
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